Darren Brookes Life Coach and author of Dreams To Goals based in Stoke-on-Trent is in the spotlight in our new series Meet The Local Business featuring the person behind some of your favourite locally owned business.
Tell us what a life coach is and what you do.
A life coach is someone who helps you develop personally or professionally, it's all about helping you in one of those two areas. It's about going after your goals, overcoming limiting beliefs and challenging them and seeing them for what they are to move forward.
What made you want to start your business?
I've been a life coach for about 3 years and I previously worked as a residential manager at the O'Connor Centre in Newcastle-under-Lyme. Which is a residential rehabilitation centre for people struggling with addiction. That's where I saw people overcome adversity and go after what they wanted in life.
How would you describe the business?
It's a personal development business that enables you to be the best version of yourself.
What do people come to see you for?
The main thing is they know they're capable of more. We all know we can do that little bit more, I think discipline is a big one too, once you're disciplined you get a lot more done.
What type of people come to see you?
They come from all sorts of life, from high achievers. business owners. I work with Dads, single Dads, I work with charitable organisations such as the Alice Charity and mentor their staff. So its quite a wide range of people. I like working with all sorts of people.
How did COVID affect your business?
It changed massively, I'm working more online now through zoom calls, I wrote a book in the first lockdown called dreams to goals and my drive is to bring personal development to everyday people.
What does it mean to you to shop local?
If people don't shop local then all the local shops are going to close, people must support their local communities or else everything is going to close. its really important to keep your local community going more than anything.
How long does a session last and do you have to book a lot of sessions?
It's entirely up to the client really they can just book one or two sessions for accountability or they can book a program. Each session lasts for an hour and 15 minutes. The idea of the sessions are that the client then has the tools to be their own coach, thats what you're aiming for for people to have the tools to become their own coach.
About We Get A Deal
At We Get A Deal we're passionate about shopping local and supporting local businesses. Because we list hundreds of products, services, items, goods or experiences from local businesses in Stoke-on-Trent, Staffordshire, Shropshire and Cheshire. It means each time you shop with us you're helping to support a local business
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If you’re a local business and you’d like to sell your products or services on our local marketplace on a no sale no fee basis you can getstarted here.
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You can see all of Darrens Items for sale here
You Can Watch Our Meet The Local Business Video with Daren Here
